Before I start editing, I like to understand the brand first. It helps me make better creative decisions and keeps everything aligned with the client’s vision.

My process usually looks like this:

1. Brand Check — I look at the brand colors, style, and overall visual identity.

2. Website Review — I explore the client’s website to understand their vibe, services, and positioning.

3. Goal & Vision — I figure out what the client wants to achieve with the video.

4. Audience Research — I understand who the video is for and what will connect with them.

5. Then I Edit — Once everything is clear, I start the editing process with a focused direction.

This approach helps me create videos that don’t just look good — but actually work.